Wine tours tick boxes like few other incentive event activities. Wonderful settings, insightful guides, great food, and wine on another level - every incentive event should include at least one wine tour.

What isn’t there to adore about a wine tour? The chance to taste some of the best bottles of one of the world’s most cherished beverages. It is not just the tasting - it is the appreciation of the wine’s roots, the grape-producing vines, and how it was nurtured from vine to bottle. 

It is fascinating stuff and offers a real insight into what makes wines unique and connected to their location. Very often, a wine tour can be combined with fine dining to delight clients even further.

Vineyards are rarely shabby, rustic places—the wealth that good vineyards have generated over the decades has, in most cases, been invested in elaborate châteaux. The settings can be the stuff of film sets, undulating rows of vines punctuated by stately property.

As well as including dining, many vineyards offer meeting venues, so teams can meet in an inspiring setting, explore the vineyard & wines and round it off with lunch or dinner.

SOME OF THE BEST LOCATIONS FOR AN INCENTIVE EVENT WINE TOUR

Italian waiter holding up a glass of wine

Italy

It is not stretching the point, but almost every district of Italy is a fine place to enjoy a wine tour. Dolce Vita and all that!

DJ playing at the Bordeaux wine festival

Bordeaux

Bordeaux wine tours carry pure kudos. The destination is synonymous with fine wines, stunning landscapes, and sumptuous Chateaux.

Wine tours as part of an incentive event

Wine tours are geographically limited to certain regions, although most parts of Italy, France or Spain will be within easy reach of a vineyard. Within these regions, there are numerous options to integrate a wine tour into an incentive event, as well as combining the wine tour with lunch, dinner and/or a meeting at the vineyard.

Wine tours are primarily a cultural experience; the tasting is entirely optional. In that sense, wine tours are inclusive activities offering insights into culturally and economically significant aspects of an event location. For those enjoying the wines, check-in luggage might be required, as the vineyards are happy to sell their wares.

Alternative incentive event activities

People descending a canyon

Other incentive event activities

Wine tours are a premium activity experience on any incentive travel trip. There are many other options, both cultural and action-laden.

Barman carrying beer at the Munich Oktoberfest

Alternative to wine tours - wine & beer festivals

Less behind the scenes, and more hands-on - wine and beer festivals are a joyous celebration of these tipples.

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