Salzburg is a city of contrasts, combining its ancient past with contemporary architecture. Its Mozart museums contrast with the Red Bull exhibition and dining experience to the south of the city. At the same time, its genteel pedestrian zones are a far cry from the adventure sports on the water and mountains outside the city.
With a river sweeping through the city's heart, Salzburg has riverside walkways beneath its historic hilltop fortifications. The Old Town of Salzburg is gushing with history and cultural pomp, and the city extends outward through affluent suburbs towards the Alps - Salzburg scenery is jaw-dropping.
Salzburg is an immaculate city with superb infrastructure and an international airport just 6 miles from the centre. The city is compact, with wonderful riverside promenades that connect the Old Town, parks, and fortresses. There are several superb event venues, including rooftop bars.
The region surrounding Salzburg is a paradise for incentive events. Wonderful nature offers many thrilling event activities, including sailing, whitewater rafting, canyoning, paragliding, mountain biking, and cycling.
Salzburg is easy to access, with an international airport just 6 miles from the Old Town. The city is magical, with incredible historic architecture set amongst the river valley and rolling hills of Salzburg. The towering Alps dominate the horizon to the south. Salzburg is an upmarket city with quality throughout, but it is also a vibrant and affordable place with great value on offer.
Despite its historic status, Salzburg fuses the old and new wonderfully with superb contemporary architecture. Incentive activities within the city include arts and culture, while on the city fringes, there are adrenalin sports in the mountains and numerous water-based activities on the nearby lakes.
Home to both Mozart and Red Bull, Salzburg is a city of contrasts. Salzburg's UNESCO Old Town area is steeped in history and grand architecture. The shops, dining and entertainment are classical and charming. Salzburg is home to a large university and many leading brands, and contemporary venues and restaurants offer stylish, modern experiences.
While traditional dining is offered throughout the city, there are also many attractive, international drinking and dining options.
Full of historic splendour, Salzburg is also the region's adventure sports capital, making it ideal for group event activities. The region around the city is awash with outdoor pursuits, including canyoning, hiking, zip-lining, mountain biking, whitewater rafting, e-biking, and rock climbing.
On the lakes of the Salzkammergut region, just east of Salzburg, groups can enjoy stand-up paddling, kayaking, and sailing. Tandem paragliding is a wonderful event activity over the lakes. This lake region is also heavily featured in the Sound of Music, and music tours cross this region.
Salzburg is steeped in history and culture, and the city boasts some of the finest cultural experiences in the region. Music tours centre around Mozart, but his legacy is alive in the concert halls and venues of Salzburg Old Town. Museums and art galleries can also be found in the Old Town of Salzburg.
Food tours in the city, which include both traditional and contemporary cuisine, are a great way for groups to experience the culinary riches of the region. Austrian wines from the country's east are a great accompaniment to the cuisine. City cycling tours are another popular event activity.
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Austrian food is heavily influenced by its proximity to the southern German province of Bavaria - meats, krauts, and soups hold sway. For group and gala dinners, the Stiegel Brewery offers fantastic dining experiences for large groups, with a traditional menu of kraut, potatoes, and meat dishes, seasonal beers, live music, and regional dancing.
The beer halls create a wonderful and truly authentic Austrian atmosphere. The Augustiner Braustuebl is an alternative beer hall experience with hearty food and a domed room atmosphere. Both beer halls are great venues for group incentive events.
Austrian gastronomy is so much more than sauerkraut, dumplings and pork and for corporate incentive event groups, there are some excellent modern culinary experiences to enjoy. Ikarus at the Red Bull exhibition Hangar 7 hosts group and corporate events, serving contemporary, fusion cuisine crafted by a rotating team of award-winning chefs.
More traditional, high-end restaurants in Salzburg include the Restaurant Esszimmer and the Restaurant Brunnauer.
Salzburg is awash with bars, cafés, and several beer halls. With a proud brewing history, Salzburg is home to several beer brands and numerous venues that sell them. The Augustiner Braustuebl, and in particular, the Stiegel Brewery, offer great beer hall experiences with seasonal beers served in traditional surroundings.
These cavernous venues are ideal for incentive events. Music and live performances can be arranged for specific events.
The biggest city in the region, Salzburg offers a huge range of nightlife, from contemporary riverside bars to historic cafés and bars. For an ultra-modern venue, the Red Bull Hangar 7 offers stunning architecture and dramatic internal terraces overlooking some of the world’s most famous vehicles, planes, and space pods.
Located a few miles outside of Salzburg, Hangar 7 is probably the pre-eminent event venue in the region with superb service and dining.
