Shaped by years of division and reconciliation, Berlin has a unique urban identity with thriving nightlife, remarkable historical landmarks and stunning incentive event venues.

Berlin, the capital of Germany and probably the EU, is not your typical German city. It is the product of a unique and painful geopolitical anomaly that has created a remarkable urban identity. For incentive events, Berlin is a thriving, pulsating host city unrivalled anywhere.

The city drips in history, both recent and more distant. Reunification has led to investments and repurposing of venues of real historic significance. Being in Berlin feels like standing in a living, evolving story. The redevelopment of Berlin has preserved much of the tale of division and rebirth.

Berlin offers some of the most remarkable urban venues in Europe. Think gentrified urban art squats, underground bunkers, city beach clubs and converted car racing stadiums – Berlin offers genuinely unique spaces to host incentive events, both indoors and outdoors.

Berlin is truly cosmopolitan, with global visitors and residents. The dining reflects this international mix, with every menu imaginable. Incentive event activities include action on the water, in the air and within the intriguing city terrain.

3 reasons for an incentive travel trip to Berlin

Berlin Wall graffiti

Historic significance

Berlin is a living museum of history and politics. The city fabric tells a story of recent past and rebirth.

Berlin bar at sunset

Nightlife

Berlin nightlife is legendary, with waterfront terraces, underground dance venues and world-famous clubs.

Event venue next to an autobahn

Venues

Berlin is a cauldron of creativity and repurposing with unique event venues offering a fantastic incentive event backdrop.

Berlin city

Berlin bears the scars of division. Whilst much of the Wall has been removed, sections remain preserved, whilst subtle signs of it can be traced along its original route. Architecture reflects the divisions as well, with the austere East contrasting with the leafy West Berlin.

Reunification has blended the differences to an extent and visitors unknowingly pass through distinct districts. The Brandenburg Gate, Checkpoint Charlie and Bundestag are clustered on the banks of the River Spree, with central parks and riverside promenades offering a sense of space.

Berlin is low-rise in comparison to many other capital cities. It can be traversed by river and rail. River cruises are a highlight of any incentive trip programme. Walking tours of the distinct districts offer a deep dive into one of the most important cities of modern history.

World menus are represented across the city, and there are some fascinating dining locations, from high rises to the waterside. Berlin's nightlife is legendary, and private parties can be arranged in existing venues or in iconic settings.

Activities in Berlin

Berlin offers a range of incentive travel activities, both sporting and cultural. Water sports are available in and around Berlin. Boating, kayaking, and stand-up paddling are possible on the region's rivers and lakes.

For adrenalin junkies, there is a swing (plus a safety harness) that allows clients to swing out 120m above Alexanderplatz. There is indoor surfing in the Lichtenberg area of Berlin and a high ropes park northwest of Berlin.

For more sedate incentive event experiences, action on the water can be private river cruises. Bike and walking tours visit the best of central Berlin’s culture, such as the Museum Island.

Typical of Berlin, there are some wild incentive trip activities, such as urban golf amongst the decaying ruins of a Cold War listening post or graffiti workshops amongst the stunning street art of Berlin.

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Berlin dining

Berlin’s homegrown classics of currywurst, schnitzel, and Berliner Pfannkuchen are a must-try experience on an incentive trip. These staple dishes, as well as Turkish dishes, are highly representative of Berlin life.

Beyond sampling these iconic Berlin dishes, incentive trip participants can enjoy fine dining as well, including Michelin-starred kitchens. Riverside locations offer a great experience for group dinners, especially when combined with a river cruise.

Berlin is a contemporary city and blends its multicultural roots with modern venues and dining formats. The Markthalle Neun offers a great food market experience with artisan foods.

Some venues are cutting-edge, such as a repurposed racetrack marshal’s enclosure. Located on the edge of an autobahn, specialist caterers prepare foods in liquid nitrogen. Novel and fascinating, the preparation method is a testament to Berlin’s forward-thinking approach.

Berlin nightlife

Berlin’s nightlife is legendary worldwide. It is diverse, inclusive, and pulsating. Pretty much every taste is catered for in Berlin. Beer Gardens and riverside terraces are iconic places to socialise and are ideal for larger incentive events.

The live music scene in Berlin is vibrant, and the jazz bars reflect the influence of the post-war US. Dance music is popular with famous DJs performaing at the leading clubs.

The Berlin districts of Kreuzberg and Neukölln host many trendy bars, including rooftop bars and craft beer bars. The venues vary, but there are many ultra-cool venues in Berlin, some with capacity for large event groups.

There are experimental venues located across Berlin and the city is known for embracing minority groups.

Alternatives to Berlin

Restaurant garden in Garmisch, Germany

Other incentive travel options in Germany

The northern cities of Berlin and Hamburg contrast with the southern locations in Bavaria. The terrain, culture and lifestyles differ and offer a great diversity of options for incentive travel groups.

Surfer jumping off his board on a river wave in Munich

Alternatives to Berlin - Munich

Munich is the southern powerhouse on the edge of the Alps. Less edgy than Berlin, Munich is also full of history and has a resident population that adores free time and the outdoors, like Berliners.