Between the waters of the Mediterranean and the Montserrat mountains lies one of the world’s great incentive event destinations. Pulsating and mesmerising, Barcelona delivers corporate events like few others.

One of the world’s most visited destinations and probably the best-known city on the Mediterranean, Barcelona is a magnet for those seeking a vibrant and diverse city experience. The centre is pulsating with huge arterial pedestrian streets linking the city districts. For incentives, Barcelona is in the top tier of event destinations.

There are mountains to the west and beaches to the east. Barcelona has one of the best-connected airports in Europe, whilst the entertainment, dining, and venues are some of the most impressive in Europe.

With an Olympic legacy, one of the most famous football teams in the world, and beaches and mountains bordering the city, Barcelona is a European sporting epicentre. By extension, it is a superb destination for event activities. Together with its cultural trappings, Barcelona offers a wide range of activities for incentive events.

Visitors can immerse themselves in water sports such as sailing, whitewater rafting, coasteering, kite surfing, and kayaking, while the mountains offer canyoning, climbing / via Ferrata, and biking. Barcelona is an absolute feast for culture devotees, with art, museums, and architecture all quite extraordinary.

3 reasons for an incentive travel trip to Barcelona

nightlife

Barcelona is the economic and cultural epicentre of the region. It is a pulsating city with a fantastic variety of lively nightspots. Beachside terraces, rooftop bars or intimate watering holes in the back streets - Barcelona has it all.

Activities

Barcelona is sandwiched between the Mediterranean and the Montserrat peaks. Thrilling activities are possible in both locations and within the city limits.

Culture

Rich in art, architecture, and culture, Barcelona offers a wide range of historic and contemporary experiences.

Barcelona city

Sandwiched between the golden sands of the Mediterranean and the Montserrat mountains, Barcelona is a place of remarkable contrasts. Predominantly ‘low-rise,’ the city skyline continues to be dominated by the Sagrada Familia Basilica, the gothic Gaudí masterpiece that towers over the city. This and a few other tall structures do little to obscure the rooftop views of the mountains or the Mediterranean Sea from much of the city.

On the ground, the famous La Rambla is one of the most famous pedestrian streets in Europe. It connects the central Plaça de Catalunya with the port to the south. Along its 1.2km length, there are endless shops, bars, and restaurants. The port quayside is easily accessed from the city centre, offering great waterfront walks amongst the moored boats.

Barcelona is popular and crowds flock to the main sites in and around the city. These places are popular for good reason – Barcelona is irresistible. In spring and autumn, the crowds can be far more manageable around Barcelona's must-see venues. Spain is a culinary delight, and Barcelona offers the full range of superb dining from the waterfront, through the city and beyond, to the mountains on the western edge of the city.

Barcelona caters to just about every taste, but with Spanish cuisine offering so much, sampling the regional dishes of Catalonia is essential. Catalonian food ranges from gourmet seafood to simple pleasures such as Pan con tomate or croquettes.

Activities in Barcelona

Barcelona is a coastal city, and the beach and sea are centre-stage in its lifestyle. Sailing is a prestige pastime off the coast, while the beach is a spot for swimming and leisure. Further north along the coast, coasteering is possible.

The coast around Barcelona is accessible by bike, and bike tours can be arranged around the city. Mountain biking and hiking are possible in the mountains to the west of Barcelona.

The western mountains also offer the chance for some canyoning, one of the great group incentive event activities. Hot air balloons offer wonderful views over the Montserrat peaks, and beyond to Barcelona.

In the city itself, there are endless cultural activities to enjoy, from walking and food tours to visiting art galleries and museums. Shopping is also a popular option in Barcelona.

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Barcelona dining

Catalonian cuisine is revered and contributes to the broader regional identity. Barcelona offers a huge range of regional restaurants, from high-end gourmet experiences to local tapas bars. The gastronomic joys in Barcelona are endless, and there is a wide range of group event dining venue options.

The harbour is lined with superb fish restaurants. It is an incredible experience to enjoy the aromas and sounds of these vibrant restaurants. Alternatively, take a seat in one of the rooftop restaurants and sample superb food, enjoy the gentle breeze, and view over the city.

A city with Barcelona's global appeal offers almost every type of international cuisine imaginable, including fusion interpretations of classic Spanish dishes. The coast offers excellent dining venues along with the cooling breezes of the Mediterranean.

Beach clubs can provide a chilled ambience with barbeques and cocktails. The Montserrat mountains to the west of Barcelona offer another dining location with traditional Catalonian cuisine venues.

Barcelona nightlife

Pulsating. Barcelona is alive throughout the year with everything from neighbourhood bars to exclusive-use rooftop venues. Event programmes can include privatised venues or VIP areas.

As the sun sets over the city skyline, Barcelona changes gears, with locals enjoying after-work drinks and visitors heading to the terrace bars to relax under the orange skies. Nightspots are too numerous to list, but it is fair to say that almost every type of venue and experience is possible across the city.

Cooling sea breezes at the coastal venues are a wonderful contrast to the thronged city streets. Beach bars dot the coast, and the city harbour bars are easily reached from the city centre.

Few places offer more superb vistas than a Barcelona rooftop venue, where drinks are served next to pools and views over the Mediterranean, the city, or the Montserrat mountains.

Alternatives to Barcelona

People lying on the deck of the deck of a yacht during an incentive trip

Other incentive travel options in Spain

Incentives event destinations in Spain vary from coastal resorts to the principal cities. Barcelona, Valencia. Malaga and others offer event options in coastal cities.

Sofa on a rooftop in Madrid

Alternatives to Barcelona - Madrid

Footballing, political and cultural rivals Barcelona and Madrid do, nonetheless, have a great deal in common. The nightlife, venues, culture and activities in both cities are world-class.