Beer & business yes, but way more in this innovative & cultural regional capital - you can even surf! Meeting events in Munich are about cutting-edge venues, whilst Munich incentives explore the magic and adventure of Bavaria.


Offering so much more than beer and cars, Munich is an adventure-obsessed city in the foothills of the Alps. With surfers riding a river wave in the heart of the city and deck chairs dotting sandy beach bars, it is hard to imagine the frigid temperatures of the winter months.

Munich is a wonderful mix of historic & contemporary, vaulted ceilings are as common as glass walls. This is a city of magical contrasts, offering a stunning backdrop for a meeting or incentive event programme.

The economic powerhouse of the region, Munich is blessed with superb connections throughout Europe and beyond, has excellent civic infrastructure and is bordered by nature. Munich also has a fantastic range of activities for groups to enjoy.

A corporate meeting or incentive event in Munich means business in historic or cutting-edge venues, fun on the water or peaks of the region, followed by world-beating beer and gorgeous regional cuisine.


Facts & figures

  • Population: 1.5m
  • June ave. temp. 15°C
  • September ave. temp. 14°C

Airport transfers

  • Munich | 23 miles
  • Stuttgart | 137 mins
  • Salzburg | 81 miles


  • Beer Gardens
  • English Garden 
  • Technology
  • Museums


  • Surfing
  • Isar rafting trip
  • White water rafting
  • Olympic stadium Roof Climb
  • Sailing


Munich is a fairly spread out city, and walking through Munich will uncover many of the attractions. The central square, Marienplatz dates back to the 12th century and is a focal point for visitors, with bars, restaurants and some of the best historic architecture in Munich. Munich is famous worldwide for the Oktoberfest but offers so much more, all year round.

The city has a perfect mixture between the Bavarian tradition, some exciting sightseeing, action-packed adventures, very modern and hip areas, and also some upmarket areas to mix the Munich high-society. You can easily explore Munich by joining a walking tour through the city, whilst the famous beer tours throughout the city are a popular pastime.

As the river Isar flows right through the city, Munich also offers lots to do during hot summer days. A rafting trip on the Isar will be something quite unforgettable with a huge raft assembled by logs and hosting benches, tables and a bar. For another action-packed activity you might want to go to the Eisbach and try some surfing or just watch others do it in the beautiful English garden.

If you want to enjoy even more of the German culture, you might also want to go for a day trip to the fabulous Castle Neuschwanstein, which is sure to take your breath away with its pure beauty, whilst offering an insight into the heritage of King Ludwig II from Bavaria.



Sail the emerald waters of the lakes around Munich.

Person abseiling down a waterfall during a canyoning event.


Leap into raging rivers to the south of Munich.


White water or log raft, explore the local rivers around Munich.


Munich offers a wide variety of cuisine, whatever you might fancy from delicious international food, high-end fine dining, to traditional German food – it can all be found in Munich. One highlight that can't be missed is the Viktualienmarkt, a food and local producers' market located in the city centre where you can join the locals in the beer garden for a brew and local dish.

Over the years it has developed from a typical farmer's market to a hall for special delicatessens, that can't be found anywhere else. It is very famous for its diversity and size of over 22,000 square meters and is heaven for food lovers!

German food is famous in Munich and the Münchner Hofbräuhaus, as well as the Augustiner Keller are the perfect spots to taste this cuisine in its finest setting, in combination with a fresh, cold beer. While these options are the traditional and well known, there are also very special places such as the Broeding, which serves local cuisine with a set menu, and is well worth a visit.

For those seeking a particularly good dinner option, Munich has an on the road dinner-hopping, where guests are served Italian, Bavarian or American cuisine from different restaurants, served on an  old school bus which is driving around the city.


The nightlife in Munich is vibrant with a wide range of bars and clubs. Naturally, Munich has numerous spots for drinking Bavarian beer, spread around the city, such as the Hofbräuhaus. There is a huge range of bar options in Munich and the atmosphere of the bars differs greatly, with some offering a relaxed evening, whilst others are stylish meeting points for the rich and beautiful.

Visitors will also find live music or DJs in some of the bars and will be surprise by the many different styles and locations when experiencing the Munich nightlife.

A great street for nightlife in Munich is the Müllerstraße, there visitors can find numerous bars, and clubs. Similarly, the area around the Maximiliansplatz offers various opportunities to spend the night until the early morning, at venues such as the well-known 089-Bar. Another hotspot for Munich nightlife is the Sonnenstraße, with the popular Club Milchbar or the elegant 8Seasons Club.

There is also the famous P1, which is known as the high society club of Munich ideal for those keen to meet some Bavarian celebrities.


The international congress centre Munich ICM offers a space for large scale events. It is ideally located to offer event participants a variety of culinary and cultural highlights in the Bavarian capital and several excellent hotels are located close to the event venue.

The ICM offers up to 20 flexible rooms from 60 to 2730 m², a hall with a floor size of 3500 m², and a capacity of up to 6000 visitors.

With its international airport connections and its location in the heart of Bavaria, Munich is a not just a regional, but also an international hub for meetings and exhibitions. Munich international airport is reached by a short 30-minute drive, which makes the location very convenient.

As a distinct contrast to the traditional conference spaces in Munich, the area around Ostbahnhof is developing into a fantastic meeting and seminar location, with stunning, urban venues offering cutting-edge design for modern enterprises.

Organise your Munich meeting or incentive event with us.
Email or call us on +44 (0) 20 8123 7817.

Provide a little information as to your Munich event needs and we can begin to develop some initial ideas for you.

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