A fairy tale town in the winter, Kitzbühel is as enchanting after the snow has gone. Stylish, luxury hotels, wonderful dining, lakes, mountains, and an unrivalled atmosphere – Kitzbühel delivers epic incentive events.

Salzburg is a city of contrasts, combining its ancient past with contemporary architecture. Its Mozart museums contrast with the Red Bull exhibition and dining experience to the south of the city. At the same time, its genteel pedestrian zones are a far cry from the adventure sports on the water and mountains outside the city.

With a river sweeping through the city's heart, Salzburg has riverside walkways beneath its historic hilltop fortifications. The Old Town of Salzburg is gushing with history and cultural pomp, and the city extends outward through affluent suburbs towards the Alps - Salzburg scenery is jaw-dropping.

Salzburg is an immaculate city with superb infrastructure and an international airport just 6 miles from the centre. The city is compact, with wonderful riverside promenades that connect the Old Town, parks, and fortresses. There are several superb event venues, including rooftop bars.

The region surrounding Salzburg is a paradise for incentive events. Wonderful nature offers many thrilling event activities, including sailing, whitewater rafting, canyoning, paragliding, mountain biking, and cycling.

3 reasons for an incentive travel trip to Kitzbühel

Paraglider in front of a mountain

The action

South of the city, the Alps rear up, and the action gets serious. Whitewater rafting, canyoning, and mountain biking are all possible. To the east of the city is the most divine lake region, offering staggering scenery for sailing activities.

The colourful centre of Kitzbühel, Austria

Shopping and entertainment

Salzburg's historic centre is UNESCO-listed. It is a place of squares and intimate streets. Event venues, dining and cultural experiences in this area are extraordinary.

Waterfront venue in Kitzbühel

The venues

There are historic incentive event venues throughout Salzburg. Besides these traditional venues, Salzburg offers some daring, modern event venues.

Kitzbühel town

Known worldwide for its Hahnenkamm ski race - Kitzbühel is one of the few mountain resorts that is as special in the summer as in the winter. Seriously stylish, packed with activities, and as charming as they get, Kitzbühel is a remarkable town.

No resort in the Alps has the allure of Kitzbühel - it is upmarket, with an unmatched atmosphere and a stunning setting. Kitzbühel hotels are renowned for their quality and style and are found in the pedestrianised centre, on the lower slopes, and overlooking the town.

Nightlife is a mainstay of any corporate incentive event and Kitzbühel has some of the best bars and restaurants in the region. There are lakeside bar terraces at Schwarzsee and mountain huts served by ski lifts.

Additionally, Kitzbühel has an enviable choice of activity options in the town, on the water and in the mountains. In all, it’s hard to imagine a more complete mountain resort for non-ski corporate events – just as in winter, Kitzbühel reigns the Alps.

Activities in Kitzbühel

Kitzbühel is situated in a region of peaks, rivers and lakes. In the mountains, incentive event activities include paragliding, canyoning, climbing, hiking and mountain biking. Mountain huts offer the chance to combine activities with lunch or afternoon drinks.

Whitewater rafting is possible on the rivers, while stand-up paddling, swimming, and boating are great incentive activity options on the lakes.

In Kitzbühel itself, there are walking tours of the historic town, and fine-dining restaurants are popular. Tennis and golf are great options for corporate events at most times of the year when the ground is snow-free.

The better hotels in Kitzbühel offer excellent spa facilities. Few pastimes are as rewarding as floating in thermal waters with a horizon full of the Kitzbüheler Alpen.

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Kitzbühel dining

Gastronomy is a huge part of Kitzbühel life, and there are a range of restaurants that are ideal venues for group events. Hutschpferd Palais offers classic Austrian dishes in a contemporary setting, Das Greif has cocktails and Italian dishes, Kaps is a celebrated steakhouse, and Das Mocking serves Tirolean dishes.

There are several options for group lunches and dinners in the mountains, including the Toni Alm, offering breath-taking views of the local mountains, and the Berghütte Einsiedelei, a wonderful hut high above Kitzbühel with a lively atmosphere and the occasional karaoke evening!

Above the valley, just outside Kitzbühel, is Rosi's, an iconic Kitzbühel restaurant that has welcomed A-listers over the years to enjoy the host, Rosi, take to the stage. Rosi’s is ideal for group events needing themed evenings. In the summer, the large terraces provide a wonderful venue with views over the Kitzbühel valley.

For a historic experience, gala dinners can be booked in castles just outside Kitzbühel, in Reith and Kufstein. The Kufstein castle is particularly impressive with a grand structure and views down the Innsbruck valley.

Kitzbühel nightlife

Kitzbühel has excellent après ski to entertain its winter guests, while outside the winter months, the usual suspects are on hand to offer a different yet warm reception. Das Mocking offers a terrace overlooking the Hahnenkamm pastures and beautiful sunsets. The Londoner might not see any ski boots but can be the architect of headaches all the same – winter or summer, the outcome is inevitable.

Mountain huts can offer themed evenings, including karaoke with views. They are also options for lunches and dinners.

Rosi’s is a Kitzbühel institution and provides the opportunity to feast on traditional mountain menus from terraces overlooking the Kitzbühel valley. When the plates are cleared, the singing starts, and the drinks flow. Kitzbühel is an upmarket resort to both live in and visit, but it celebrates life in the mountains like few other resorts. All Kitzbühel incentive events should in some way incorporate a night with Rosi.

For those looking to recoup their outgoings in the Londoner, Kitzbühel Casino is located close by – on hand to redress or accentuate the account debits. 

Alternatives to Kitzbühel

Art installation in front of historic castle in Salzburg

Other incentive travel options in Austria

Kitzbühel is an absolute gem of an incentive travel destination. There are many other mountain resort options in Austria, while the cities of Innsbruck, Salzburg and Vienna offer great urban event options.

Quayside on Lake Tegernsee

Alternatives to Kitzbühel - Tegernsee

The star appeal of Kitzbühel is repeated just over the border in Bavaria. Here the lakeside mountain resort of Tegernsee welcomes celebrities and sports stars to enjoy the upmarket hotels and beautiful nature.