Lakes, rivers, spas, and glaciers—water is the essence of this Austrian gem. Fantastic venues, dining from the top table, and activities to complement the best incentive event programmes. Events in Zell am See are special.

One of the principal destinations south of Salzburg, Zell am See is a year-round resort perched on a ledge between the Schmittenhöhe peak and the emerald waters of the Zeller See lake. The town is alive throughout the seasons with a charming town centre, wonderful lakeside access and the best spa complex in the entire region.

It is possible to ski in the morning and play a round of golf or sail the lake's waters in the afternoon. The waters, mountains and skies are crammed with action sports throughout the year.

The home to the Porsche family, Zell am See blends the tradition and timelessness of the mountain and lake with the modernity of architectural wonders and uber-cool venues. Great dining and nightlife, fantastic water sports and access to the local glaciers for summer snow, Zell am See has a truly enviable range of activities across all seasons.

Well connected by road, rail and air, summer in Zell am See is a superb location for meeting and incentive events.

3 reasons for an incentive travel trip to Zell am See

People white water rafting through rapids

The action

Zell am See is the adventure sports capital of the region with everything from canyoning and white-water rafting to relaxing in thermal spa waters.

Art installation in front of historic castle in Salzburg

Salzburg

Salzburg is around an hour away from Zell am See and offers an incredible range of options for a day-long incentive travel visit.

Person floating in a rooftop spa

The spa

The Tauern Spa is the best thermal spa in the region. Easily reached from Zell am See, the facilities and views are superb.

Zell am See town

The principal resort in the region, Zell am See welcomes guests year-round. In summer, there are restaurant terraces across the charming town centre, lakeside parks & swimming beaches and promenades for waterfront walks. In the mountains, there are action and snow sports, whilst, in the neighbouring town of Kaprun, clients can experience golf and the best spa complex in the entire region, offering unrivalled facilities & jaw-dropping views.

Zell am See is full of tradition and history and exudes charm, yet there are many examples of fine modern architecture to contrast with the historic buildings. The town has fantastic facilities, shops, and entertainment to cater to diverse group event needs.

Zell am See has a truly enviable location, sandwiched between the peak of the Schmittenhöhe and the alpine waters of Zeller See Lake. Looking west from the town are the lake's tranquil waters, whilst to the south are the highest peaks in Austria and the nearby Kitzsteinhorn Glacier. There are endless activity options in and around Zell am See, including mountain sports, water sports and air sports such as ballooning or scenic flights.

As Zell am See is located between the mountains and the lake, these activity options take place near the town. A morning of sailing can be seamlessly combined with a group lunch in the town centre.

Activities in Zell am See

In addition to being seriously good on the eye, Zell am See is the region's capital for action sports. With the local Kitzsteinhorn Glacier, snow sports are possible throughout much of the year.

It is possible to combine a morning of skiing with a round of golf or a relaxing afternoon in the superb Tauern Spa. The lake offers options for swimming, sailing, and boat tours, and there are hiking trails throughout the region.

For the more adventurous, there are some high-octane pursuits, such as canyoning and white-water rafting on the raging rivers of the region. Both options are excellent group incentive event activities.

Guided glacier tours of the Kitzsteinhorn Glacier can take groups into the high-altitude world of the region. Descending the mountains can be done on a mountain bike or else under the wing of a tandem paraglider.

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Zell am See dining

Zell am See has many dining options throughout the town centre, with terraces spilling out onto the historic streets. On the waterfront, there are numerous fantastic venues to host lunches or dinners, offering stunning views over the water and the local peaks.

Just to the north of Zell am See is the Schloss Prielau castle that hosts Mayer’s Restaurant, a high-end gourmet experience amongst the splendour of the historic castle and its grounds.

Away from the town, located in the neighbouring mountains, are endless mountain huts where you can experience regional dishes, complete with stunning views over the local peaks. These venues can be combined with leisure activities such as hiking and biking.

Slightly outside of Zell am See, clients can visit a mountain hut, complete with a micro-brewery, offering the chance to tour the brewery and then taste its fine, traditional produce.

Zell am See nightlife

Known as one of the après ski centres of the region, Zell am See offers a slightly more sedate summer nightlife. Ski boots on tables are replaced by wine on terraces overlooking the lake. That said, the mountain huts can offer private venues to experience the glories of local craft beers & schnapps, as well as wonderful scenery.

Back in the resort, the clients in Crazy Daisy won't be wearing so many layers in summer, but the atmosphere can nonetheless be pretty pulsating.

Private boat tours on the lake offer the chance to drink & dine with a difference, with tranquil waters and staggering views over the local peaks. There are many hotels and bars located in the centre of Zell am See which can offer a great night out, including some international and Irish-themed bars.

The neighbouring town of Kaprun offers further nightlife options and venues, including a historic castle for group events. A little further down the valley, group events at a micro-brewery on the mountain are possible.

Alternatives to Zell am See

Hotels in a valley with the sun streaming behind them

Other incentive travel options in Austria

As good in summer as winter, Austria delivers stunning incentive events from its cities, lakes and mountains.

Quayside on Lake Tegernsee

Alternatives to Zell am See - Tegernsee

Close to the border with Austria and just west of Munich, the stunning lakeside resort of Tegernsee offers wonderful lifestyle and activities around the stunning emerald waters of Lake Tegernsee.