Offering so much more than beer and cars, Munich is an adventure-obsessed city in the foothills of the Alps. With surfers riding a river wave in the heart of the city and deck chairs dotting sandy beach bars, it is hard to imagine the frigid temperatures of the winter months.
Munich is a wonderful mix of historic and contemporary. Vaulted ceilings are as common as glass walls. This city of magical contrasts offers a stunning backdrop for a meeting or incentive event programme.
Munich is the region's economic powerhouse. It has superb connections throughout Europe and beyond, excellent urban infrastructure, and is bordered on all sides by nature. It also offers a fantastic range of activities for groups to enjoy.
A corporate meeting or incentive event in Munich means business in historic or cutting-edge venues, fun on the water or the region's peaks, world-beating beer and gorgeous regional cuisine.
Munich is a fairly spread-out city, and walking through it will uncover many of its attractions. The central square, Marienplatz, dates back to the 12th century and is a focal point for visitors, with bars, restaurants, and some of the best historic architecture in Munich. Munich is famous worldwide for the Oktoberfest but offers so much more all year round.
The city has a perfect mixture of Bavarian tradition, exciting sightseeing, action-packed adventures, very modern and hip areas, and also some upmarket areas to mix with Munich's high society. You can easily explore Munich by joining a walking tour through the city, and the famous beer tours throughout the city are a popular pastime.
As the river Isar flows right through the city, Munich also offers lots to do during hot summer days. A rafting trip on the Isar is unforgettable, with a vast raft assembled of logs and hosting benches, tables and a bar. For another action-packed activity, clients might want to go to the Eisbach and try surfing or watch others do it in the beautiful English garden.
Day trips to the fabulous Castle Neuschwanstein are popular for experiencing even more of German culture. It is breathtakingly beautiful and offers an insight into the heritage of King Ludwig II of Bavaria.
Munich region is a playground for incentive travel. The Alps are visible to the south of the city and visible on the horizon. The mountains offer action activities such as whitewater rafting, canyoning, hiking, tandem paragliding and mountain biking.
Several locations between Munich and the Alps offer stunning lakes. Water sports, such as stand-up paddling, sailing, kayaking, and boat cruises, are possible here. Parties on the shore of these lakes can be special.
Event planners can add food and bike tours to incentive programmes in the city. There is culture in the form of art galleries and museums. There are also sporting attractions, including the iconic Bayern Munich football stadium and the Olympic Stadium, which offers a rooftop walk.
A few highlight activities in and around Munich include a log raft tour of the river Isar, complete with live music, catering and refreshments. Inside the city, the surf wave is something not to miss as a spectator or participant.
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Munich offers a wide variety of cuisine, whatever clients fancy. From delicious international food and high-end fine dining to traditional German food, it can all be found in Munich. One highlight that can't be missed is the Viktualienmarkt, a food and local producers' market located in the city centre. Visitors and locals mix in the beer garden for a brew and local dish.
Over the years, it has developed from a typical farmer's market to a hall for special delicatessens that can't be found anywhere else. It is very famous for its diversity and size, being over 22,000 square meters - a paradise for food lovers!
German food is famous in Munich, and the Münchner Hofbräuhaus and the Augustiner Keller are the perfect spots to taste this cuisine in its finest setting, in combination with a fresh, cold beer. While these options are traditional and well-known, there are also very special places such as the Broeding, which serves local cuisine with a set menu and is well worth a visit.
For those seeking a particularly good dinner option, Munich has on-the-road dinner-hopping, where guests are served Italian, Bavarian, or American cuisine from different restaurants on an old school bus that drives around the city.
Munich's nightlife is vibrant, with a wide range of bars and clubs. Naturally, Munich has numerous spots for drinking Bavarian beer spread around the city, such as the Hofbräuhaus. There is a huge range of bar options in Munich, and the atmosphere of the bars differs greatly. Some offer a relaxed evening, whilst others are stylish meeting points for the rich and beautiful.
Visitors will also find live music or DJs in some of the bars and be surprised by the many different styles and locations when experiencing Munich's nightlife.
A great street for nightlife in Munich is the Müllerstraße, where visitors can find numerous bars and clubs. Similarly, the area around the Maximiliansplatz offers various opportunities to spend the night until the early morning at venues such as the well-known 089-Bar. Another hotspot for Munich nightlife is the Sonnenstraße, with the popular Club Milchbar or the elegant 8Seasons Club.
There is also the famous P1, known as the high society club of Munich, ideal for those keen to meet Bavarian celebrities.
