Weather, food, wines, venues, culture, activities & atmosphere – all make Madrid an exceptional destination for incentive travel. The pulsating capital of Spain delivers memorable corporate events throughout the seasons.

Madrid is the capital and biggest city in Spain. It sits proudly in the country's interior. It offers an abundance of culture, historic monuments, entertainment, and superb incentive events.

The city is alive, with bar terraces spilling onto the central streets and bustling restaurants serving everything from Tapas to high-end cuisine. There are museums, galleries, and concert halls, while FC Real Madrid boasts one of the most iconic sporting brands in the world.

With mountains and countryside on the city's limits, Madrid is far removed from Mediterranean mass tourism that many are familiar with. Corporate incentive events in Madrid offer a window into real Spanish life.

Madrid is resolutely Spanish in identity and offers a wide range of entertainment and activities for the visitor. Action sports such as canyoning and rafting are available in the mountains to the north of the city, while in the city, there are historic or rooftop tours, as well as culinary feasts.

3 reasons for an incentive travel trip to Madrid

Person crossing a river on a zip line

Event activities

The mountains and nature on the edge of Madrid provide some great event activities, including watersports, hiking, climbing, and vineyards. Central Madrid is a trove of cultural activities, including museums, sports, and food tours.

Historic building in central Madrid

Culture

Madrid is full of culture. With museums, art galleries, contemporary art, music, and historic palaces, it offers great options for incentive events.

Stylish bar in Madrid

Nightlife

For those with stamina, Madrid offers round-the-clock nightlife. Venues include historic markets to uber-cool wine bars. Rooftop terraces are a great feature of Madrid.

Madrid city

Madrid is a city of just over 3 million and is home to the government and the Spanish monarchy. Museums and historic sites are found throughout the city, which mix superbly with a vibrant and contemporary culture. Madrid has an airport on the city's edge and boasts over 60, 5-star hotels, making it a superb location for incentive travel events.

Madrid has excellent shopping on the Grand Via, whilst the San Miguel Market is one of several fantastic covered market areas.

The 2nd greenest city in the world in terms of parklands, Madrid is an urban entity whose population thrives in the outdoors. El Retiro Park, within the city limits, is a popular choice for locals who jog, play team sports or enjoy yoga. Few city event destinations can offer delegates such a green urban experience. On Madrid's horizon are the local peaks of the regional parks.

All the main central areas are within reach on foot and offer a range of small squares to explore. Numerous museums, galleries, shops and restaurants with open terraces, are located in this area.

Activities in Mallorca

Mallorca is a Mecca for water sports. The island is fringed with golden sand and rugged cliffs. Sailing is one of the highlights of incentive trips. Yachts can be chartered for sailing regattas, sunset cruises or excursions to explore the coastal coves. Stand-up paddling and kayaking are options to explore the coast.

Half land, half water, coasteering is a thrilling event activity. Participants scramble up rocky outcrops and leap from cliffs as they make their way around the coast. Heading into the cliffs is a further option. Sea caving is a spectacular activity which uses some of the skills from coasteering to explore the hidden world of sea caves.

The interior of Mallorca is an absolute paradise. With a 1400m peak, this is a rugged environment with adventure trekking a popular pursuit. Alternatively, walking trails hug the coast, as do cycling paths – a fantastic way to explore large areas. Bike tours can also take in Palma, the capital of Mallorca.

Staying in Palma, the city is a delight to explore on foot. Food and cultural tours are wonderful experiences. For those looking for a little more indulgence, coastal spas are big on reward. Incentive travel planners will find huge potential in Mallorca.

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Madrid dining

Spanish cuisine is celebrated and Madrid offers some of the finest and most authentic dining experiences in the country. The range of restaurants is immense with Tapas accompanying drinks throughout the city bars.

Organised Tapas tours take in many of the best Tapas venues in Madrid and are a popular incentive trip activity. Many restaurants offer open-air dining in courtyards, roof-tops or street-side terraces, whilst the traditional accompanying beverage in Madrid is the local Vermouth.

Platea is one of the many fantastic dining venues in Madrid. It is a recent restaurant and leisure concept with many different areas and styles of dining and is ideal for an event group dining experience.

The cocktail bar is impressive and the whole dining and drinking experience is housed in a refurbished cinema. The Florida Retiro (in the El Retiro park) offers a superb dining experience, both indoors and outdoors. A club hosts shows and entertainment which later turns into a disco until 06:00.

Madrid nightlife

With locals, visitors, business travellers and students all populating the city, Madrid's nightlife is exceptional and diverse. The city is alive with atmosphere from thronged bar terraces to exclusive late-night clubs.

The centre of Madrid has a great atmosphere with many intimate squares offering drinking venues. Tapas dishes often accompany drink orders making for a wonderfully Spanish drinking & dining experience.

Madrid has a great selection of roof-top bars, offering fresh air and views of the city skyline, dramatic sunsets and the jagged peaks to the north of the city. There is a wide range of nightclubs that offer late-night entertainment.

The Florida stays open until dawn, whilst the Kapital offers dancing across 7 floors, with a diverse mix of music.

Alternatives to Madrid

People lying on the deck of the deck of a yacht during an incentive trip

Other incentive travel options in Spain

Spain is an incentive travel paradise with diverse locations on the coast, in the mountains and cities. Gorgeous food & wine, two seas, islands, cities, snow-capped mountains and volcanoes - Spain has it all for incentive travel.

View over the rooftops of Barcelona

Alternatives to Mallorca

Barcelona