Vibrant Málaga - between the mountains & the shimmering Mediterranean lies the stunning and wonderfully Spanish city of Málaga. The flight connections, history, contrasts and atmosphere of Málaga, make it an exceptional incentive location.

The capital of Andalucía, Málaga is a vibrant regional hub for culture, nightlife and shopping. The centre of Málaga is a wonderful labyrinth of streets and alleyways offering shopping, accommodation and vibrant, Spanish entertainment.

The birthplace of Pablo Picasso, Málaga is rich in arts and culture with numerous museums, including the Picasso Museum and the Centre Pompidou. Málaga has great flight connections, incredible atmosphere, wonderful dining & superb activities - in short, it is a stand-out incentive event destination.

The newly re-developed Málaga Marina area features the Málaga Big Wheel, and some excellent culinary opportunities, including Michelin-accredited dining. The promenades take in the best of the Málaga waterfront and connect city beaches on both sides of the port.

The city is fringed on one side by the beaches of the Mediterranean and on the other, by the foothills that eventually lead to the towering peaks of the Sierra Nevada.  This contrast offers a fantastic range of event activities from coastal watersports, to action in the mountains.

3 reasons for an incentive travel trip to Malaga

People lying on the deck of the deck of a yacht during an incentive trip

Activities

The city of Málaga ends abruptly with the city beaches on one side, and the foothills of the Sierra Nevada on the other. The range of incentive event activities in Málaga is superb taking in both water and mountain sports.

Restaurant on a beach in Malaga

Dining

Michelin-starred dining, local tapas bars and beachfront restaurants - Málaga has it all. This is a gastronomic city, with regional dishes and some fabulous venues.

Colourful Malaga Pompidou Centre in the sunshine

cultural delights

The centre of Málaga is a historic & cultural treasure. Besides the old fortifications and historic sites, Málaga has a range of modern museums and attractions including the stunning Pompidou Centre.

Malaga city

The city of Málaga stretches east to west along a strip of land between the coastal mountains and the Mediterranean Sea. Around the geographic centre of Málaga is the port area and just inland, the wonderful, historic centre.

With a population of just over half a million, the city offers a great mix of amenities, yet retains a size that makes navigation easy and the visitor experience intimate. Málaga is served by the 3rd busiest airport in Spain, with excellent connections to many European hubs.

A coastal city, Málaga enjoys the best of both worlds, with the historic centre and city beaches just a short walk apart. Locals flock to the beach year-round and bars and restaurants serve outdoor grills.

The promenade which lines the beach is an active area with joggers, skaters and bikers sharing the route with those strolling along the coast. A few minute's walk inland from the marina and the historic city of Málaga awaits with ancient ruins, Málaga cathedral and atmospheric, narrow streets.

Activities in Malaga

Málaga occupies a section of southern Spain between the Mediterranean waters and the foothills of the Sierra Nevada. Activities on the water include sailing, kayaking and stand-up paddling. Boat excursions access the wonderful coast and beaches of the region.

Walking tours of Málaga explore the historic centre and the fantastic waterfront. Cultural activities include visits to the Pompidou Centre and the Picasso Museum – 2 of 10 significant museums in Málaga.

Outside Málaga, incentive event activities take place in the mountains with the restored Caminito del Rey trail offering a thrilling experience in the gorges north of Málaga. Hiking, canyoning and rafting are also possible in the wider mountainous region beyond Málaga.

Visits to the vineyard and olive farms of the Málaga region are other activity options. Informative and delicious, these tours are popular with incentive trip planners. Golf is also popular in the Málaga region.

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Malaga dining

Málaga is a true gastronomic experience with local tapas restaurants and high-end restaurants throughout the city. A coastal city, Málaga has fantastic seafood and visitors will be hard-pressed to find an English Breakfast anywhere.

International restaurant chains are almost entirely absent in Málaga. Instead, the food is regional and dominated by southern Spanish influences.

One of the best establishments in Málaga is the Restaurante Jose Carlos Garcia. It is a Michelin-starred restaurant situated in the port, close to the Pompidou Centre. The restaurant interior is remarkably stylish whilst the food is truly exquisite.

In the city centre, Tapas dominates, with some fantastic and authentic Tapas restaurants serving excellent dishes and Spanish wines.

Malaga nightlife

With a strong Spanish identity, Málaga offers a vibrant choice of after-dark entertainment. The historic centre of Málaga has endless bars, cafés and restaurants that spill out onto the streets.

With such a strong local presence in the bars and night spots, prices are generally very reasonable.

Roof-top bars can be found across the city and on the coast. As well as offering cool, fresh-air venues, the views across the city skyline or out onto the ocean can be something truly special.

Rhythms drift out into the Málaga air until dawn when the hard-core head for a doughnut and dipping chocolate breakfast before bed.

Alternatives to Malaga

Yachts moored at sunset in a Menorcan cove

Other incentive travel options in Spain

Spain is an incentive travel paradise with diverse locations on the coast, in the mountains and cities. Gorgeous food & wine, two seas, islands, cities, snow-capped mountains and volcanoes - Spain has it all for incentive travel.

View across the Seville skyline

Alternatives to Malaga - Seville

To the west of Málaga is the regional city of Seville. Resolutely Spanish, Seville enjoys many of the trappings of Málaga - great air connections, authentic Spanish culture, ever-present sun and a mix of modern and historic architecture.