The principal city of Eastern Switzerland, Zurich, is a hub of innovation and enterprise. Yet it’s a city built on lifestyle, with mountains and water. There are cutting-edge event venues, fine dining, and thrilling activities.

World-famous Zurich is a superb destination for incentive travel. Corporate events offer short airport transfers, superb entertainment and dining, quality hotels and an urban atmosphere on a stunning lakefront.

With multiple multinational companies, Zurich is an international city and offers a diverse range of experiences. The compact city can be enjoyed on foot or by tram, while boat trips on the lake are special.

The biggest city in Switzerland and in many ways, the commercial face of this celebrated country, Zurich is steeped in history and significance. Banks, watches and chocolate are ubiquitous in the city. Yet this is a city with another side.

Lakefront mansions, high-end retail and fine dining are everywhere. Zurich, though, is a progressive city with urban concepts that are far-removed from perceptions. You can surf, cycle and river swim and the heart of the city.

3 reasons for an incentive travel trip to Zurich

Chef preparing chocolate in a chocolate museum

Lindt heaven

Take a tour of the Lindt Home of Chocolate and feast on some of the world's finest treats.

Person riding a kite skateboard

Activities

Boat trips and sailing on the lake are available, but in the city, there are some fantastic urban sports, such as surfing on an artificial wave.

Restaurant venue with a curved wooden ceiling

Dining

Zurich offers a fantastic dining experience, with some superb venues for incentive event group dinners, from the historic to the cutting-edge.

Zurich city

Located on the shores of Lake Zurich in eastern Switzerland, Zurich is the country’s biggest city. It boasts a waterfront close to the city centre and suburbs on the north and south shores of the lake.

The waterfront is home to exquisite restaurant terraces and swimming beaches. Sailing on the lake is a magical experience, one of the trappings of life in this most exclusive of cities.

Zurich's wealth is undeniable, yet it is a progressive city with open public spaces that are popular with residents. The former industrial areas of Zurich have been converted to Berlin-style leisure and entertainment hubs.

Immaculate throughout, Zurich offers a great variety of urban experiences, from yachting and fine dining at the lake to urban surfing and dance clubs away from the lake.

Activities in Zurich

Water sports in Zurich take centre stage. There are many beaches on Lake Zurich to enjoy a dip in the water, and river swimming is fantastic in a river-fed floating pool. Stand-up paddling is another option to discover the waterways, whilst sailing or boat tours are a dry option to take to the water.

The mountains around Zurich offer escapes from the city, with hiking and mountain biking both popular pursuits. Cycle routes also follow the river and lake shore for event cycling activities. Paragliding is also possible in the local mountains.

For something more relaxing, incentive event activities can be organised at a local vineyard with tours and tastings on offer. Outdoor yoga classes take place in public parks. Tours of the Zurich Botanical Gardens or walking tours of the historic sites of Zurich are also options for corporate events.

Zurich offers retail therapy on steroids, while sunset drinks at the lake are special. There are museums and art galleries throughout the city, as well as more contemporary pleasures, such as electronic music festivals. The Lindt Museum is a must.

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Zurich dining

Dining in Zurich is a fascinating mix of traditional and modern fusion cuisine. Classic regional dishes include stews, the famous Rösti, and cheese fondue. Dishes are seasonal, and outdoor grills are popular outside of the winter months.

Zurich dining venues include traditional restaurants in the city centre and classic lakeside restaurant terraces. There are iconic restaurants, such as the famous Kronenhalle, as well as innovative and experimental dining concept venues.

Zurich nightlife

Zurich offers the full spectrum of nightlife, from historic society venues to pumping dance clubs. The upper end of the market can be found in the city centre and on the waterfront, where corporate groups can host events in stunning and atmospheric venues.

There is a touch of Berlin about Zurich with its street art and dance clubs. There are beach bars and some fantastic neighbourhood bars and beer gardens to enjoy. Boat cruises are a great way to start the evening off in nice weather.

Zurich sustainable events

Zurich is one of the world’s leading cities in terms of global sustainability indices. Its superb public transport system is heavily subsidised, and many of its residents commute across the city on bike, foot, or by tram.

The city has enacted many progressive policies for social inclusion. The private sector also pursues sustainability, with many restaurants offering vegetarian and vegan menus and policies to tackle food waste.

Alternatives to Zurich

City square with fountain in Lucerne

Other incentive travel options in Switzerland

Compact and diverse, Switzerland offers a stunning range of incentive travel options from the lakes and mountains in the south, to vibrant cities along the northern region.

Facade of the national museum in Oslo

Alternatives to Zurich - Oslo

Oslo offers a waterfront city with global institutions, wealthy streets, vibrant nightlife and an outdoor-loving population.