Steeped in history and full of life, Roman Bath is easily accessed from London and sits in beautiful rolling countryside. Incentive events in Bath distil the best of England into this picture-postcard west country gem.

Bath is one of the most iconic tourist destinations in the UK, with its Roman baths, captivating architecture, and West Country culture. Set amongst rolling hills, the city offers fantastic group activities on the water and in the hills and gorges of the region. Nightlife is superb with endless bars and restaurants in the city centre and along the River Avon.

Scenery that headlines many Visit Britain advertising campaigns, Bath is a visually stunning incentive event destination. Steeped in Roman and Georgian history, the city (which feels more like a town) is wonderfully atmospheric, with a labyrinth of streets to explore. The compact centre is alive with activity, and nothing is too far from anything else.

3 reasons for an incentive travel trip to Bath

People kneeling on paddle boards on a river

The activities

Surrounding the city is wonderful English countryside, with rivers and hills to explore on paddle boards, foot or by bike.

People playing croquet in Bath England

The Culture

Bath is quintessential England - its architecture, traditions, customs, and lifestyle are all wonderfully exhibited in this Westcountry gem.

People sat in a pub in Bath, England

The venues

Bath has a thriving entertainment sector with fabulous bars, restaurants and event venues.

Bath city

An absolute gem and a city with the feel of a town, Bath is located in the rolling hills of the southwest and boasts a stunning Roman and Georgian centre, renowned for its historic Roman Spa and riverside location. The city centre is bustling with locals and visitors, with a wide range of shops, bars and restaurants offered.

Bath is fringed by hills, offering great vantage points over Bath, whilst the riverside walkways and bridges are a wonderful way to traverse the city.

In the city centre, there is a superb, modern spa complex with a rooftop and outdoor pool offering the chance to stretch out in thermal waters and gaze over the fantastic Bath skyline. In addition to the modern spa, there is a private, intimate spa that can be rented, whilst the original Roman Baths are remarkable and well worth a visit.

Boat tours ply the waters around Bath, and for rugby lovers, there is the famous Bath RFC stadium just over the iconic Pulteney Bridge.

Activities in Bath

Bath is a small, compact city, with its centre dominated by the Roman Spa, which visitors flock to see. For those looking to immerse in a spa, the rooftop, contemporary spa in the heart of Bath offers guests the chance to float in thermal waters with an eye line across the spires and roofs of Bath. For leisurely jaunts on the River Avon, there are boat trips, rentals and rowing boats.

Around Bath, there are several golf options, some close to the city, whilst just outside Bath, there is the chance to sample rural life with group clay pigeon shooting. Mountain bike tours can take place from various parts of Bath, and clients can explore the wonderful trails around the city, sampling the history and nature of the area.    

With the River Avon dissecting the city, water sports are numerous, with stand-up paddling one of the best and most contemporary options in the area. Clients paddle in groups on River Avon, accessing remote parts of the river and sampling some wonderful nature. The region around Bath is hilly and adventurous with climbing and abseiling both options.

There are also caving options with professional guides taking groups deep beneath the lush countryside from the many gorges in the area. Further afield, the coast offers some great beach sports options, including kite surfing and land yachting.

Organise your corporate event with us.

Email or call us on +44 (0) 20 8123 7817.

Please provide a little information, and we can begin to develop some initial ideas for you.

Bath dining

Bath’s Roman legacy is reflected in its numerous Italian restaurants that line many of the city centre streets. Along with pizza and pasta emporiums, Bath has a number of very British eateries, some contemporary and some very traditional, with ornate rooms and formal service. The range of restaurants in Bath is extensive, both in the intimate streets of the city centre and the riverside locations throughout the town.

Outside of Bath, there is a great range of venues to host group dinners. Some are located on the river Avon and can be reached by water, others are situated in the hills around the city, with wonderful rural settings and fantastic views across the countryside and the city of Bath. There are elaborate and historic venues such as country estates for truly memorable occasions, whilst the benign climate of the southwest offers many opportunities to drink and dine alfresco.

Bath nightlife

One of the best locations for a night out in Southwest England, Bath has an astonishing number of bars within its city centre. Year-round, the place is buzzing with nightlife, whilst in the spring and summer, there are a number of riverside and city centre bars with beer gardens and terraces. 

As well as traditional pubs, there are many private venues that can hired for functions. These include city centre and riverside venues, as well as stately, rural houses offering historic ambience in sumptuous English countryside. Boat charters to riverside bars are also popular options in Bath.

Alternatives to Bath

Boats floating on the calm waters of lake

Other incentive travel options in the UK

The UK has a wonderfully diverse range of incentive travel destinations, from the major cities of Manchester and London to the rugged white sands of the southwest and the history and drama of the Scottish Highlands.

Boats on a canal in Bruges

Alternatives to Bath - Bruges

Also reached by train from London, Bruges is another compact city that is dripping in history and has a fascinating waterfront.