Towering peaks surround this historic, all-action alpine city. Minutes from the airport to Old Town, an incredible range of bars and restaurants and mind-blowing activities. Innsbruck has absolutely everything for a phenomenal incentive event.

There are few more imposing cities in the world than Innsbruck, Austria. The (unofficial) capital of the Alps, Innsbruck, offers a wonderfully atmospheric Old Town with a backdrop of cloud-piercing granite. This centre of outdoor adventure has stylish shops, incredible venues, and endless activities.

Transport links are unrivalled, with an international airport just 2 miles from the city centre. The infrastructure is remarkable both in the city and the mountains, and there are countless mesmerising historic and contemporary venues throughout the Innsbruck region.

Staggering on the eye and an absolute urban masterpiece, it is hard to imagine a more perfect blend of city life and natural landscape, where restaurant terraces look out onto city streets and walls of rock. Leave the Old Town for the city mountains on an underground funicular – an absolute engineering marvel.

Beyond the unrivalled setting, meeting and incentive events in Innsbruck are about hurtling down raging rivers, buzzing over the peaks, hiking the mountains, or diving into the culture. Then it’s time to feast on Tirolean cuisine and enjoy superb Italian wines - Innsbruck delivers the good life like few other locations.

3 reasons for an incentive travel trip to Innsbruck

airplane on the tarmac at Innsbruck airport

Airport transfers

It is a disservice to mention logistics when discussing such a stunning city. Yet few airports can match Innsbruck. It is 20m from the baggage carousel to the taxi rank and then 3 miles to the Old Town Centre. From airport to bar stool or action activity in minutes.

Shop front in Innsbruck Old Town

The Old Town

Innsbruck Old Town is stunningly charming. It has shopping, restaurants and bars, with the River Inn on one side and the towering Nordkette Mountains visible over the rooftops. It is a place to spend a lot of time.

Person sliding down a waterfall in a river canyon

Action sports

Located in the heart of the Alps, Innsbruck is the action sports capital of the region. Incentive event activities include paragliding, climbing, whitewater rafting, canyoning and mountain biking.

Innsbruck city

Innsbruck Old Town offers the complete visitor experience, with laid-back restaurant terraces and speciality shops set amongst the finest historic buildings. From here, there are parks, shopping and entertainment streets, as well as the ultra-modern underground funicular that links the Old Town with the towering Seegrube mountain station.

There are endless, seriously impressive dining, meeting and entertainment venues throughout the city. Drinking occurs beneath vaulted ceilings or on modern rooftop terraces, complete with staggering, trademark Innsbruck views. Dining can be international or traditional Tirolean fayre, and there are numerous seriously impressive venues, including the iconic Seegrube restaurant.

The biggest city in the region, Innsbruck, is dominated by the mountains, with the towering northern mountains on the edge of the city. The lumbering River Inn dissects the city and offers a great focal point, with riverside walkways on both banks. Innsbruck is surrounded by villages, which offer the chance to sample traditional life as well as access the sports and entertainment on offer.

Linked by an international airport, just a couple of miles from the centre, the city also has fantastic train access to famous resorts such as Kitzbühel or St Anton, as well as the big cities of Munich, Zurich and Verona.

Activities in Innsbruck

Innsbruck is a region of lakes and rivers. In addition to whitewater rafting, canyoning is possible, offering the chance to escape deep into the river systems for serious thrills. Kayaking is also possible, as is river surfing, a novel and fun way to surf up a river. On the local lakes, as well as swimming, there is the option to try stand-up paddling or kite surfing.        

Innsbruck incentive activities for those with a head for heights include a zip line, bungee jump, and high ropes. Indoor and outdoor rock climbing is possible at an Innsbruck event, while via Ferrata over raging waters is possible just outside Innsbruck. Tandem paragliding offers the chance to see the region from a unique perspective, and glacier skiing is possible in all but the peak summer months.

Mountains exist on all sides of the city, and there are plenty of event activities to enjoy in them. Hiking is one of the excellent group event activities, while mountain biking and e-biking have exploded in popularity, with trails all around the city. The mountains offer great activity options and also offer some beautiful places for group lunches and social occasions.

Innsbruck is the adventure capital of the Alps and a cultural hotspot, with theatre, opera, bands, and historic tours available. Food tours of the Old Town are great ways to discover the region's delicacies. For those looking to unwind during an event, one of the great Alpine spas is located just to the west of Innsbruck - a stunning complex of thermal water pools.

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Innsbruck dining

Traditional Tirolean dining is possible throughout the city, with some timeless restaurants offering regional signature dishes of meat, kraut, dumplings, and soup. Naturally, international and contemporary cuisine is also available throughout the city, with endless options from Japanese to Nepalese.

Restaurants include the contemporary 360 restaurant and one located at the top of the remarkable Olympic ski jump, offering sensational views over the city and the region.

In addition to the city centre dining locations, there are some wonderful restaurants located in the nearby mountains. One of the most famous is the Seegrube, which sits on the mountains on the northern edge of the city. It sparkles in the night sky and offers truly spectacular views over the city, mountains, and glaciers on the Italian border.

Fascinating venues include a converted salt warehouse to the east of the city, complete with an industrial atmosphere, or intimate mountain huts which date back centuries.

Innsbruck nightlife

Austria likes to celebrate, and Innsbruck offers a fantastic range of places to enjoy fine domestic beers or wines. There are beer halls, microbreweries, and beer gardens, all of which offer wonderful, authentic experiences.

It is far from an undiscovered secret, but the Old Town of Innsbruck hosts the greatest concentration of bars and restaurants in the city. The atmosphere can be fantastic under the domed ceilings or the street-side terraces. Amongst the city's back streets are some wonderfully traditional bars, unchanged over the years.

Despite the impression that Innsbruck is a historic city, much of the city manages to blend modernity with its history. There are some awesome, contemporary bars with stunning interiors, very cool vibes, and incredibly civilised patrons.

Some open onto the city streets, others offer elevated platforms from which to view the stunning skyline of Innsbruck. The suburb of Hungerberg has a fantastic contemporary bar at the base station, while at the top of the cable car is one of Innsbruck’s most iconic terraces, the Seegrube, with sensational views over Innsbruck and onto the glaciers at the Italian border.

Alternatives to Innsbruck

Kitzbühel lake at sunset

Other incentive travel options in Austria

Austria offers a stunning range of quality incentive event locations. Cities, mountain resorts and lakeside towns provide a great range of options. They offer great value, and all maintain superb quality standards.

Art installation in front of historic castle in Salzburg

Alternatives to Innsbruck - Salzburg

On a grander scale than Innsbruck, Salzburg has a stunning Old Town, equally great access to its international airport, and mountains on its doorstep. Salzburg is a city that captivates and stops visitors in their tracks.