Dec. 8, 2025
A look at the options facing event planners, among 3 of the biggest-name corporate ski trip destinations in the Italian Dolomites.
Dining and scenery come by default across all resorts. The skiing is probably best in Val Gardena and Madonna di Campiglio, but the slopes of Cortina d'Ampezzo are famously empty, as visitors strut their stuff on the main street.
Corporate ski trips in the Italian Dolomites and the wider Alps.
Set beneath the Brenta Dolomites, Madonna di Campiglio offers stylish streets, a resort with access to ski lifts on both sides, good après ski and ritzy retail. It has an Italian swagger and is probably the most exclusive resort in the northern Italian mountains.
Skiing is central to the popularity of Madonna di Campiglio, with the destination’s ski area connected to Val di Sole on one side and Pinzolo on the other. There are high pistes beneath towering walls of Dolomite rock, and tree-lined slopes into the resort and the adjacent ski areas.
For event planners seeking an evolving backdrop of jaw-dropping rock, the circular route around the Sella Group of the Dolomites is peerless. Possible in both clockwise and anticlockwise routes, the Sella Ronda ski route is one of the world’s great ski safaris. Corporate ski groups of reasonable ability can complete a circuit in a day, including lunch stops and enjoy both directions on a two-day ski event in Val Gardena.
The huts and villages on the perimeter of this vast slab of rock make for fascinating places to stop and enjoy Italian feasts both of the eye and of the stomach.
You would be hard pushed to find a conventional corporate ski trip in Cortina d'Ampezzo during the 25/26 winter – the Winter Olympics are in town, and no amount of goodwill is going to secure an event planner 40 twin rooms in late January 2026.
The Olympic legacy is set to enhance the resort and the mountain facilities, though. Earlier in 2025, we saw firsthand the construction frenzy underway in advance of the games. Redeveloped hotels, spruced streets and a new sliding centre for bobsled and luge events all await future corporate guests.
For skiing, I would choose Val Gardena for the stunning Sella Ronda ski circuit, or Madonna di Campiglio for its fantastic, varied ski terrain. To show off my new Moncler jacket, I would be strutting the streets of Cortina d'Ampezzo. The best is to find time (and budget) for all three!
