Within Europe’s borders lies just about every incentive trip treasure imaginable.
From the frigid wilderness of the Arctic north to the year-round beaches of the far south, the vineyards of the west to the energy of the reborn Baltic in the east – opportunities for extraordinary incentive travel events are boundless.
Some countries just lend themselves to incentive travel.
Italy delivers remarkable incentive events amongst film-set backdrops, Spain offers food from the top table, Portugal is an adventure playground under an eternal sun, whilst Norway is an absolute shock to the senses.
Europe offers a stunning choice of incentive destinations. Travel a short distance anywhere in Europe, and the scenery and culture change. There are well-trodden paths to the big-name European destinations, yet endless gems remain undiscovered.
With such a significant distance between North and South Europe, there is always a climate to suit an event. While the sun remains absent from the skies of Arctic Norway, it is still warming the waters of southern Italy.
What better way to recognise team members and partners than with an incentive trip to Italy?
The weather, dining, venues and overall Dolce Vita make for an intoxicating mix.
Incentive travel to Italy can include exclusive villas on the stunning northern lakes, UNESCO culture in the otherworldly Venice lagoon, sailing the emerald waters of the Adriatic or playing on the island sands of Sardinia.
Spain is so much more than the Mediterranean coast, offering a stunning range of incentive travel options.
It offers a magically diverse terrain, wonderful culture and jaw-dropping venues.
The food is regional, resurgent and truly special, whilst the vibrant cities contrast with the timeless interior towns. Whether on the water, in the mountains, or the cities, Spain, with its fantastic weather, is an incentive travel powerhouse.
Norway offers incentive travel options that aren’t replicated anywhere else.
Whether a city, coastal or arctic incentive event, Norway offers inspiring options of unimaginable quality.
Where else can an incentive trip include the Northern Lights, rib boating on the world’s strongest tidal flows, swimming with salmon, dining on private islands, or culture hopping in Olso – the city of Nobel Peace and Edvard Munch?
Portugal offers an incentive travel escape to a part of Europe, largely unspoilt by development.
Dominated by mountains and a wild Atlantic coast, Portugal is a country of great contrasts.
Broadly split into 3 – the Algarve, Lisbon and Porto regions, incentive event programmes in Portugal can include vibrant and cultural city experiences, action on the rivers and ocean, as well as wonderful, regional wines and cuisine.
Austria is synonymous with skiing, yet before and after the snow, Austria offers superb incentive travel programmes. Jaw-dropping scenery, vibrant cities and incredible things to do.
It boasts a diverse landscape, featuring cities, lakes, and mountains. The country offers a range of incentive event activities from high culture to adrenaline-pumping mountain sports. Quality is assured in Austria with superb event hotels, incredible venues and first-class service.
Sept. 8, 2025
Calabria, Italy’s wild and unspoilt south, offers stunning beaches, year-round sunshine, glorious dining and action on the emerald waters.
The good life in south Italy - Read more
July 31, 2025
The world’s happiest nation also has the highest global sauna ownership per capita. Is there a link? Any incentive event programme in Finland must include a sauna. It’s an obsession, they have them on buses, Ferris wheels and even in Parliament.
Escape to a sauna - Read more
May 25, 2025
Just back from the annual IMEX conference in Frankfurt – a meeting point where the business events industry comes together under one roof.
IMEX highlights - Read morePlease provide a little information, and we can begin to develop some initial ideas for you.
In addition to evaluating locations for an incentive trip, event activities also play a role in deciding where to host the event.
An incentive event programme must include memorable activities to meaningfully reward partners, clients and staff.
We tailor incentive event programmes to meet the client’s budget, as well as their corporate objectives. No two incentive events are alike.
A common theme though is taking the participants out of their everyday routines, through the most memorable hotels, dining & entertainment.
Often, some of the most memorable components of an incentive trip, activities can be team-structured, such as sailing regattas, or group-structured such as a live event or festival.
Incentive travel events represent the pinnacle of recognition, where staff, teams or partners are singled out for very special appreciation.
Incentive trips serve as a source of great motivation to achieve goals and recognise achievement in truly extraordinary locations.
Our incentive trip programmes are the talk of the corporation, before and after the event, benchmarking where many individuals want to be positioned going forward.
There are a few key elements for an incentive trip that are certain to deliver reward and recognition for staff, clients and partners.
Locations should be those of film sets. Where hotel rooms look onto iconic skylines, squares or waterfronts.
Hotels should be superb but also unfamiliar. Business travel takes most of the surprise out of the equation, so accommodation should be boutique, unique and unexpected.
Our world becomes more homogenous by the hour, yet taking clients to the birthplace of a culinary experience adds a real sheen. Think paella in Valencia, Pizza in Naples or fondue in Chamonix. A table with a view doesn’t hurt either, like enjoying a risotto on the water’s edge of Como.
A fine Bordeaux is special during a London dinner, but it is so much more when enjoyed on an estate in Saint-Emilion.
Incentive trip activities should take guests to another world. Sailing regattas on Lisbon waters, classic car rallies around the Italian lakes, coasteering off the Mallorcan coast – activities should be the talk of the office and become memories for a lifetime.
Event planners looking for a team incentive event with a greater emphasis on meeting components might consider a company offsite event. They are essentially a mix of meetings and leisure and are positioned somewhere between a meeting/conference programme and an incentive event.
Company offsite events bring teams together for activities, group dining and some scheduled meetings.
