Best ski resorts for non skiers

Corporate ski trips need to be inclusive events – where non-skiers are engaged in activities that thrill, and offer them a window into the local culture and scenery.

Many quality hotels in the Alps now offer spa complexes, but this should be a last resort. Event programmes for non-skiers should be as fulfilling as those sliding across the snow.

Non-skier event activities can include snow sports such as cross-country skiing, snowshoeing, skidoo driving, winter walks, fat biking, ice skating, curling and much more.

Quality resorts offer a range of air sports activities, such as tandem paragliding, zip wires, scenic flights, hot air ballooning, and even tandem skydiving. Lunches must include both skiers and non-skiers, with everyone sitting around the same table.

Why arrange things to do for non-skiers?

Injuries, pregnancy, disinterest

Not everyone on a corporate ski trip will arrive in the resort with a plan to ski or snowboard. They need to be as entertained as the rest of the group.

Group cohesion

Some activities can be arranged outside the ski schedule on arrival or departure days or in the evening. Group activities that include the entire team are great for team cohesion.

Weather disruption

Occasionally, high winds can cause ski areas to close. Resorts with a wide range of non-ski activities offer the team a plan B, when the weather isn't playing ball.

The best corporate ski resorts for non skiers:

Innsbruck, Austria

One of the world’s great mountain cities, Innsbruck is packed with culture, entertainment, shopping, and activities for non-skiers. Innsbruck is probably the best non-skier destination in the Alps.

INNSBRUCK CORPORATE SKI TRIPS

Person standing on a glass bottomed viewing platform

Chamonix, France

Chamonix is a magical place for non-skiers, with the famous Aiguille du Midi lift station a real highlight. There is shopping, dining and entertainment in abundance. There is a wide range of activities for non-skiers.

CHAMONIX CORPORATE SKI TRIPS

Skiers gliding along a ski piste in front of the Dolomite mountains

Val Gardena, Italy

Set in some of the most extraordinary scenery in the Alps, Val Gardena offers an impressive range of activities away from skiing, including snowshoeing, ice climbing, and winter walks.

VAL GARDENA CORPORATE SKI TRIPS

Horses running on the snow during a game of snow polo

Kitzbühel, Austria

Probably the most wonderful town in the Alps, Kitzbühel is stunning and atmospheric. Dining, shopping, and a wide range of event activities make Kitzbühel a stand-out option for non-skiers.

KITZBÜHEL CORPORATE SKI TRIPS

Val Thorens, France

The highest ski resort in the Alps, Val Thorens, is also fantastic for non-skiers on a corporate ski trip. There is ice driving, snowmobiling, ice diving, snowshoeing, and tobogganing.

VAL THORENS CORPORATE SKI TRIPS

St Moritz, Switzerland

Many of those visiting St Moritz in the winter aren’t there for the skiing at all. It is the luxury hotels, the activities and entertainment on the frozen lake, the shopping and the famous Cresta Run bobsleigh that make St Moritz so special.

ST MORITZ CORPORATE SKI TRIPS

Courmayeur, Italy

Non-skiers will be captivated by the wonderful resort of Courmayeur, with spas, dining, and winter walking all possible. On the other side of Mont Blanc is Chamonix, offering further options for non-skiers.

COURMAYEUR CORPORATE SKI TRIPS

Zell am See, Austria

The principal town in the region, Zell am See, has the region's best spa (Kaprun), springtime golf, ballooning and scenic flights, ice skating, and walks on the frozen lake.

ZELL AM SEE CORPORATE SKI TRIPS